We are pleased to announce the strategic expansion of our Asia-Pacific (APAC) team with the appointment of MengWai Lim as the Sales Manager for the region. This move underscores our commitment to enhancing our market focus and fortifying our position in the rapidly evolving APAC market.
MengWai Lim brings with him over 15 years of invaluable experience in business development, sales, marketing, and account management across diverse industries, including professional audio, consumer electronics, and music instruments. His extensive background includes successfully managing distribution, retail, and e-commerce relationships, making him a strategic asset for us in expanding our presence in the APAC market.
Known for his passion for success, positive attitude, and versatility, MengWai Lim has consistently delivered outstanding results throughout his career. His ability to work both independently and as a team player has been a key factor in his success.
His logical thinking and strong problem-solving skills have been honed through years of experience in roles such as Inside Channel Account Manager at HP, Inside Channel Account Manager for ANZ at Poly, and Regional Sales Manager for APAC at MUSIC Tribe. These roles, along with his tenure as Sales and Product Manager at AV Electronics Marketing, have provided him with a comprehensive understanding of the intricacies of the industry.
MengWai Lim is fluent in English, Malay, and Cantonese, with basic knowledge in Mandarin, Indonesian, and Japanese. His diverse language skills and cultural awareness make him well-equipped to navigate the complexities of the APAC market.
Commenting on his new role, MengWai Lim stated, "I am excited to join the AUDAC team and contribute to the continued success of the brand in the APAC region. AUDAC's commitment to innovation and excellence aligns with my professional values, and I look forward to driving growth and building lasting relationships in the dynamic world of professional audio."
We are confident that MengWai Lim's wealth of experience and dynamic approach will significantly contribute to the company's growth and strengthen our position as a leader in the professional audio industry.